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Shopping journey

How CrackingBuy works

CrackingBuy helps you discover products and deals, understand the price evidence we have, and then continue to the retailer to buy.

Service guide: 15 August 2026

  1. Search or browse. Start from the main CrackingBuy page or one of our specialist shopping sections. Search, categories and product cards are designed to narrow a large catalogue into useful options.
  2. We filter and validate. Products are kept off customer-facing pages unless they pass our publication checks for the information we can verify, including working destinations, availability and pricing evidence where possible.
  3. We show the evidence separately. A checked or observed product price is kept separate from any voucher saving. If a relevant voucher is available, CrackingBuy shows the strongest currently price-qualified offer we can support rather than treating the voucher as part of the verified product price.
  4. You choose a retailer offer. Product pages explain the current option CrackingBuy has observed, available price-history evidence and any relevant qualifying voucher before you leave the site.
  5. You buy from the retailer. Clicking a retailer link takes you to the merchant website. The retailer handles checkout, payment, delivery, returns and warranties.

What price labels mean

From means the product family or retailer listing has multiple valid options and the displayed amount is the lowest current option CrackingBuy has observed for that grouped product. It does not mean every variant costs that amount.

Checked, observed and price-history figures describe evidence CrackingBuy has actually recorded. They are not a claim that we monitor every retailer in the UK. Retailer prices and availability can change, so the merchant page and checkout remain the final source for what you will pay.

How ranking works

Ranking can use relevance, product quality, current price evidence, availability, deal quality, shopper searches and clicks, merchant performance and measured conversion information where available. Affiliate commercial value may be one input, but it should not override materially better customer value.

How CrackingBuy is funded

CrackingBuy is an affiliate-funded service. Some retailer links can earn us commission after a qualifying purchase. That commission does not increase the price you pay to CrackingBuy. Commerce pages identify the affiliate nature of the service before you reach the retailer link, and our Affiliate disclosure explains this in more detail.

Need help with the site? Visit Contact. If your question is about an order, delivery, return or warranty, contact the retailer that took the order.